Anjali runs a small marketing agency in Bengaluru. She offers branding, website design, and basic social media. But clients often asked for SEO, paid ads, or video editing — services she didn’t offer in-house. That’s when she discovered white label services. Today, she delivers end-to-end marketing under her agency’s name while outsourcing the work to trusted partners.
If you’re a marketing agency looking to scale without hiring a large team, white labeling is the smart way forward. This guide explains how to set up white label services for your marketing agency in 2025 — step-by-step, with tools, tips, and industry examples.
What Are White Label Services?
White label services are services delivered by another company but branded and presented as your own. You handle the client relationship while a backend team performs the actual work — under your agency’s name and standards.
Common Services You Can White Label
- SEO (on-page, off-page, backlinks, content)
- PPC and paid ad campaigns (Google, Meta, YouTube)
- Website development (WordPress, Shopify, custom builds)
- Content marketing (blogs, email copy, eBooks)
- Graphic design and video editing
- Social media management and scheduling
Real Example: Ritesh’s Creative Studio in Pune
Ritesh had a three-person team and couldn’t manage PPC campaigns. But his clients wanted 360° marketing. He partnered with a white label PPC agency and started offering ad services branded under his agency. Today, his agency has grown 3X — without hiring a single extra staff member.
Benefits of White Labeling for Your Agency
- Faster service expansion: Offer new services without training or hiring
- Low operational cost: You don’t manage fulfillment teams
- Stronger brand value: Clients see you as a full-service agency
- Scalable model: Increase or reduce service volume anytime
- Focus on clients: Spend time on strategy, not execution
Step-by-Step: How to Set Up White Label Services
- Step 1: Choose Your Core Services
Decide what you want to white label — SEO, design, ads, or all. - Step 2: Find Reliable Partners
Look for agencies or freelancers who specialize in white label delivery with experience and good reviews. - Step 3: Set SLAs and Branding Guidelines
Make sure they follow your brand tone, timelines, and quality benchmarks. - Step 4: Integrate Project Management
Use Trello, ClickUp, or Asana to manage tasks between your team and white label partner. - Step 5: Prepare Contracts
Include non-disclosure terms to keep your client information safe. - Step 6: Launch and Test
Try with one or two clients first. Track quality and turnaround time.
Tools to Manage White Label Workflows
- Slack or WhatsApp – for daily communication
- Trello / ClickUp – for task management
- Google Workspace – for document sharing
- Canva / Figma – for design collaboration
- Loom – for video feedback on work
Common Mistakes to Avoid
- Choosing low-cost providers without checking quality
- Not setting clear communication and delivery timelines
- Failing to train your client-facing team about backend processes
- Ignoring brand tone and service alignment
- Relying on one vendor without backup options
Which Agencies Benefit Most from White Labeling?
- Small digital agencies with limited internal resources
- Branding or design firms wanting to offer SEO or ads
- Web development agencies expanding into content or marketing
- Freelancers who want to build an agency model
Conclusion: Focus on Growth, Not Just Delivery
White labeling lets your agency offer more, serve more clients, and appear bigger — without increasing your team size. It’s not just a cost-saving tactic — it’s a growth engine. With the right partners and setup, your agency can deliver high-quality services while focusing on client success and expansion.
Need Help Setting Up White Label Services for Your Agency?
Contact us at +919118911171 or WhatsApp us now for your free consultation and explore white label services tailored to your agency’s needs!