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A step-by-step approach to A/B testing Shopify Facebook ads: what to test first, fair setup in Ads Manager, creative, audience, landing page and offer tests, and how to judge results.
The Facebook ads mistakes that quietly drain Shopify budgets, why each one hurts, and the fix for every one, from tracking and optimisation events to creative fatigue and exclusions.
A Shopify seller's guide to Performance Max: what the campaign needs from your feed and tracking, how to structure asset groups, control brand spend, set bids and judge results honestly.
A practical, stage-by-stage guide to building a Shopify sales funnel: traffic, landing pages, product pages, checkout, recovery emails and the metrics that show where it leaks.
How to plan, produce and test ad creatives for a Shopify store, from choosing angles and borrowing customer language to hooks, formats, batch shoots and a creative library.
A practical troubleshooting guide for Shopify customer login problems, covering one-time codes, password resets, unactivated accounts, email deliverability, theme and app conflicts and checkout prompts.
A practical guide to reducing payment failures on Shopify and Amazon: gateway declines, OTP problems, fraud rules, buyer payment revisions and disbursement holds.
A step-by-step way to find the SEO problems that build up on a Shopify store and fix them in the admin, plus a monthly routine to keep them from coming back.
Build the five core Klaviyo flows, sync segments to Meta as custom audiences, and sequence email and ads so they support each other instead of repeating.
A practical guide to influencer marketing for Shopify stores: finding genuine creators, briefing them, tracking sales with codes and UTM links, and securing content rights.