Home & Kitchen Brand: 145% ROAS & Amazon Best Seller Badge
Category: Kitchen Accessories | Marketplace: Amazon India | Duration: 6 months | Result: 145% ROAS, Best Seller Badge
📊 Results at a Glance
| Metric | Before Ecomm11 | After 6 Months | Change |
|---|---|---|---|
| ROAS | 58% | 145% | +150% improvement |
| Best Seller Badge | None | Achieved (Kitchenware) | ✅ Earned |
| Monthly Ad Spend | ₹1,20,000 | ₹90,000 | −25% (more efficient) |
| Monthly Revenue | ₹4,50,000 | ₹11,25,000 | +150% |
| Page 1 Keywords | 3 | 22 | 7x more rankings |
| FBA In-Stock Rate | 68% | 96% | Near-perfect availability |
The Situation
A Delhi-based manufacturer of stainless steel kitchen accessories had been selling on Amazon for 2 years with average results. Their ROAS was just 58% — meaning they were barely breaking even on ad spend. Despite having a product that regularly received 4.5-star reviews, they couldn’t crack the Best Seller rank in their category, which went to competitors spending 3x more on ads.
The Challenge
- High ad spend with poor targeting — campaigns were targeting irrelevant broad keywords like “kitchen items” instead of specific intent-driven terms
- FBA stock-outs happening 2–3 times per month, causing ranking drops and lost sales at peak demand
- No Sponsored Brand or Sponsored Display campaigns — missing upper-funnel brand awareness
- Competitor products had Better Buy Box pricing — this brand was pricing too high in some SKUs and too low in others
- No participation in Amazon’s Early Reviewer Program or Vine — review velocity was slow
What Ecomm11 Did
Inventory & FBA Optimisation
We built a 60-day rolling inventory forecast model based on historical sales velocity and seasonal demand patterns. Reorder alerts were set at 30-day stock levels. We also negotiated with the brand to increase their FBA shipment frequency from monthly to bi-weekly. In-stock rate improved from 68% to 96% within 8 weeks — ending the cycle of ranking drops from stockouts.
PPC Restructure for ROAS
We audited 18 months of search term data and identified that 73% of ad spend was going to terms that had zero or near-zero conversion history. We rebuilt campaigns around 3 tiers: proven converting keywords (high bid), discovery keywords (medium bid), and competitor ASINs (Product Display Ads). The shift from broad spending to focused, intent-driven targeting took ROAS from 58% to 145% in 4 months.
Best Seller Badge Strategy
To earn the Best Seller badge, we identified the specific subcategory where the brand’s hero product had the best chance — not the broad “Kitchen & Home” but the more specific “Stainless Steel Serving Bowls” subcategory. We concentrated PPC, pricing strategy, and promotional effort on the top 2 SKUs. Within 6 months, the hero SKU earned the Best Seller badge and held it for 3+ consecutive weeks.
Client Quote
“We’d been chasing the Best Seller badge for two years. Ecomm11 got us there in 6 months by fixing our stock management and completely rebuilding how we advertise. Our ROAS went from 58% to 145% — the numbers speak for themselves.”
— Director, Kitchen Accessories Brand, Delhi