Google Ads for Ecommerce Brands
Drive high-intent buyers to your website or marketplace listings with Google Shopping, Search, and Performance Max campaigns managed by ecommerce specialists.
What’s Included
- Google Shopping Campaigns: Product feed setup in Google Merchant Center, Shopping campaign creation, and bid optimization for maximum ROAS.
- Search Campaigns: High-intent keyword campaigns targeting “buy ” and “best India” searches with optimized ad copy.
- Performance Max: Google’s AI-powered campaign type for ecommerce — maximizes conversions across Search, Display, YouTube, and Shopping.
- Remarketing: Bring back visitors who didn’t purchase — dynamic remarketing shows them the exact products they viewed.
- Feed Optimization: Google Merchant Center product feed optimization — titles, descriptions, and attributes for better Shopping ad performance.
- ROAS Reporting: Weekly Google Ads reports with ROAS, CPA, impression share, and conversion data broken down by campaign and product.
FAQs
Should I run Google Ads or Amazon PPC?
Ideally both — Google ads target shoppers earlier in the journey (awareness/consideration), while Amazon PPC captures bottom-of-funnel purchase intent. Together they compound results.
What’s a good ROAS target for Google Shopping?
For Indian ecommerce brands, 200–400% ROAS (₹2–4 revenue per ₹1 ad spend) is a typical healthy benchmark. It varies by category and margin.