Marketplace vs. Standalone Store: Choosing the Right Approach
Business ModelsOne of the most important decisions an ecommerce business will make is choosing where to sell online. Should you list products on established marketplaces like Amazon, Flipkart, Meesho, Walmart, or Etsy? Or should you invest in building your own ecommerce website using platforms like Shopify or WooCommerce? At first glance, marketplaces seem like the obvious […]